Helping You
Dig Deeper
Recruiting
We work with a wide range of recruiting partners and know how to find the best participants for your study—whatever the research niche and need.
In-depth Interviews
The key to every interview we conduct is comfort. Our approach to moderation ensures respondents can open up and share honest opinions during our discussions. Fostering comfort enables our IDIs to produce a greater depth of knowledge and understanding.
Ethnographies
Combining observational research techniques with in-depth interview questions, our ethnographies provide a fully immersive experience into the lives of consumers. We spend time with people as they navigate and experience the world around them—shopping, playing, cooking, interacting, and learning.
Focus Groups
Our focus groups are fun and designed to ensure as much interaction and engagement as possible from each participant. Using a range of techniques to minimize groupthink, we create environments that encourage respondents to create, debate, and reflect.
Online Discussion Boards
Spending time with respondents over the course of several days or weeks, our online engagements let us learn about respondents and their experiences in a natural and organic way. We set up our online discussion boards to collect artifacts from respondents (pictures, philosophies, videos, collages) while asking probing questions that evolve over time.
Deliverables
We understand that every organizational culture is different and believe each deliverable should reflect this. We craft our deliverables to meet your needs—from traditional reporting to video narratives and infographics.